Kelapa Creative
AGENCY PARTNER PROPOSAL
An island of possibilities
Let us bring the world of Villa Park to life, through a cinematic brand film and content library.
YOUR CREATIVE PARTNER
A passionate team of creatives ready to bring your story to life
Villa Park is a place where extraordinary experiences become part of everyday family life. A morning begins barefoot by the water, an afternoon turns into an adventure, and the simplest moments together become the ones everyone remembers. For the launch of the new Two-Bedroom Beach Pool Residence, we'll create a cinematic film built around the genuine moments that make a family holiday unforgettable. Rather than simply showcasing the Residence, we'll tell the story through the people experiencing it, capturing the anticipation of arrival, the excitement of discovery, spontaneous laughter, shared adventures and quiet moments of connection.
Our approach will be intentionally natural and observational. We'll create the conditions for authentic moments to unfold rather than directing every interaction, allowing genuine expressions of joy, curiosity and connection to become the heart of the film. The Residence becomes their private world, while the island opens up around them as a playground for discovery.
Rich cinematography, immersive sound and carefully observed details will bring audiences into these moments, from the rush of jumping into the water to the warmth of gathering together at the end of the day. Every frame will be designed to make the viewer feel something: the freedom of being away together, the excitement of discovering somewhere new and the simple joy of having nowhere else to be. The result will be a film that doesn't simply show audiences the Two-Bedroom Beach Pool Residence, but makes them imagine the feeling of being there, together.
INSPIRING WONDER & AWE
Capturing the moments that make a holiday unforgettable
The most compelling travel stories aren't created by simply showing beautiful places. They're created through the moments that make us feel something: the excitement of arriving somewhere new, spontaneous laughter, a child's sense of wonder, shared adventures and the quiet moments of connection that happen when a family has nowhere else to be.
Our approach will centre around these authentic moments of joy, allowing the family's experience to naturally drive the narrative. The Residence, the island and the experiences beyond it will reveal themselves through their journey, rather than being presented as a series of staged scenes.
Every creative decision will work towards one goal: to make the audience feel as though they are there — experiencing the warmth, freedom, discovery and joy of being together in the Maldives.
CINEMATIC PRODUCTION
Bringing the experience to life
To capture the Villa Park experience at the level it deserves, we'll combine considered cinematography with a full production approach designed to capture both the scale of the destination and the intimacy of the moments within it.
Our team will bring the professional-grade cinema cameras, lenses, lighting, grip, aerial equipment and supporting production equipment required to create a polished, cinematic visual language throughout the campaign. We'll use movement, natural light, carefully shaped lighting and a mix of wide, intimate and detailed perspectives to make the Residence and its surroundings feel immersive and alive.
Sound will be an important part of the experience too. Alongside the soundtrack, we'll capture the natural sounds of the island, water, wildlife, movement and everyday moments, building a rich soundscape that draws the audience further into the world of Villa Park.
The combination of cinematic imagery, authentic performances and immersive sound will allow us to capture not only the beauty of the destination, but the feeling of actually being there.
Come for the island. Stay for the stories.
COMMERCIAL EXPERIENCE
Experience that translates into results
Our team brings extensive experience creating premium visual content for luxury hospitality, travel and lifestyle brands across Indonesia. We understand how to balance the aspirational quality expected of high-end commercial campaigns with the authentic, emotionally engaging storytelling that makes audiences want to experience a destination for themselves.
From creative direction and cinematography through to production and post-production, we bring together the specialist skills required to deliver the campaign as one cohesive visual story. Our experience working across Indonesia also means we understand how to work efficiently within remote destinations, while maintaining the production quality and attention to detail expected by leading hospitality brands.
A world of your own.
An island to explore.
Moments to share.
Welcome to Villa Park
A MULTI-FORMAT APPROACH
One production. A world of content.
The production will be designed from the outset to create more than a single hero film. We'll capture a rich and versatile visual library across the Residence, family experience, island, activities, dining and the small details that bring Villa Park to life.
Every scene will be considered with its future use in mind, capturing a combination of cinematic landscape imagery, intimate lifestyle moments, vertical compositions, social-first sequences and detailed supporting footage. This allows the same production to generate content that works naturally across the website, campaign films, social media, digital advertising and future marketing.
While maintaining one cohesive visual language and the quality of the hero campaign, we'll consider framing, movement, duration and aspect ratio throughout production so that every piece of content is purposefully captured for where it will ultimately be used.
The result is a comprehensive visual library that extends the value of the production well beyond the launch film, giving Villa Park a bank of premium content to continue telling its story across every platform.
PROJECT PROPOSAL
A complete production, from concept to campaign
The proposed production is designed as a complete creative and content solution, bringing together the creative direction, production expertise and post-production required to create a high-end launch campaign for the Two-Bedroom Beach Pool Residence.
The production is designed to create one cohesive visual world across the hero campaign, social content and ongoing brand communications, maximising the value of every production day and creating a library of high-quality assets that Villa Park can continue using well beyond the launch.
Production Investment
USD $65,000
This all-in investment covers the complete creative development, production and post-production required to create the launch campaign for the Two-Bedroom Beach Pool Residence.
The production is designed to deliver a polished, cinematic hero campaign while creating a versatile library of additional footage that Villa Park can use across its ongoing marketing and communications.
50% Deposit is due to secure the dates and commence the project, with the remaining 50% due upon delivery of all the finished assets.
Creative & Production Team
The project includes our full senior creative team, bringing together the specialist skills required to deliver the campaign at a high commercial standard:
- Creative Director overseeing the creative vision and storytelling throughout the project
- Senior Cinematographer responsible for the visual language and principal cinematography
- Senior Photographer supporting the production and capturing additional photographic requirements where needed
- Producer managing pre-production, logistics, talent and on-location production
- Supporting production crew including shoot assistants, stylist, hair and makeup artist and other specialists required for the agreed production
- Return flights to Malé for all production team
Talent & Styling
The production includes the casting and coordination of a family of four, selected to feel natural, relatable and aspirational for Villa Park's target audience.
We will look for a family with genuine chemistry and an authentic sense of connection, prioritising natural interactions and personalities that can carry the story without feeling overly staged or commercial. Talent will be selected to reflect the warmth, energy and diversity of the Villa Park experience.
The investment includes:
- Talent sourcing, casting and coordination
- Return flights to Malé, Maldives for the talent
- Talent fees
- All agreed commercial usage licensing for the selected talent
- Wardrobe sourcing and styling
- Hair and makeup
- Props and styling elements required for the production
Production Equipment & Logistics
The production includes all professional equipment and production resources required to execute the agreed creative direction, including:
- Professional cinema cameras and lenses
- Professional lighting and grip equipment
- Aerial / drone cinematography
- Professional audio recording equipment
- Supporting production equipment
- Props and production styling
- Music licensing
- Professional sound mixing and final audio mastering
Deliverables
The production will deliver a complete suite of campaign assets designed for launch, digital marketing and ongoing social media use.
Hero Campaign Film // 45–60 second hero film
A cinematic flagship film capturing the Residence, the family experience and the wider Villa Park environment through an emotive, story-led approach.
Vertical Campaign Film // 30–60 second vertical film
A dedicated vertical edit designed for mobile-first platforms, rather than simply a cropped version of the hero film.
Social Content // 5 short-form social edits
A series of shorter, high-impact edits created from the production footage, designed to communicate different aspects of the Villa Park experience and provide additional campaign content.
Complimentary Teaser Trailer // Early-release teaser trailer
A complimentary teaser trailer will be produced using selected footage from the shoot and delivered approximately two weeks after production, allowing Villa Park to begin promoting the Residence while the main campaign moves through post-production.
Edited Footage Library // Minimum 30 professionally prepared clips
Alongside the final campaign films, Villa Park will receive a curated library of additional footage from the production. Clips will be trimmed, colour graded and supplied as individual files, creating a ready-to-use content library for future marketing and communications.
Usage Rights
The quoted production includes worldwide commercial usage rights for a period of five years (during the talent scouting, if it's possible to negotiate longer usage we'll let you know at that time) across the agreed campaign deliverables and supplied footage library.
Following the initial five-year licence period, the commercial usage licence may be renewed at 15% of the total production fee per additional year.
Villa Resorts to Provide
To ensure the production can be delivered efficiently and in accordance with the agreed creative scope, Villa Resorts will provide:
- Return transport between Malé Airport and the resort, including domestic flights, seaplane, speedboat or other required transfers, together with baggage for all talent and crew
- Accommodation for all talent and crew, with the final rooming list confirmed during pre-production and provided alongside the approved storyboard and shot list. Current estimate: approximately 8 rooms
- All meals and non-alcoholic beverages for talent and crew, in accordance with the applicable all-inclusive package
- Access to and costs associated with agreed resort activities and equipment, including activities such as snorkelling, diving, kayaking and other experiences required for the approved production
- Access to the Residence, resort facilities and agreed filming locations throughout the production period
Production Timeline
24 – 28 August // Shoot Planning & Creative Direction
Development of the creative concept, storytelling approach, storyboard and initial shot list, establishing the creative framework for the production.
31 August – 4 September // Internal Review, Feedback & Production Organisation
Review and refinement of the creative direction, incorporating feedback and confirming the production plan. This period will also cover talent and crew organisation, flight bookings, logistics, props, wardrobe, styling and all other production requirements.
8 September // Travel to the Maldives
International travel day for the Kelapa Creative team and talent.
9 – 11 September // On-Site Preparation
Three days of on-site preparation ahead of filming, including location checks, lighting and equipment preparation, activity coordination, talent preparation and final production planning.
12 – 16 September // Shoot Production
Five full days of filming across the Residence, resort, island and agreed experiences, capturing the hero campaign alongside the supporting content library.
16 – 18 September // Complimentary Weather Backup
Three days reserved as complimentary weather backup, providing flexibility to reschedule key scenes where necessary and protect the quality of the final campaign.
18 – 19 September // Return Travel
Departure from Malé and return travel for the production team and talent.
Post-Production
21 September – 2 October // Post-Production
Editing of the hero film, vertical campaign film, short-form content and footage library, alongside colour grading, sound design, music licensing and audio mixing.
5 October // Teaser Trailer
Complimentary teaser trailer delivered, providing Villa Resorts with an early promotional asset approximately two weeks after production.
19 October // First Draft of Key Assets
First draft of the hero film, vertical film and key campaign assets presented for review.
19 – 30 October // Revisions & Final Delivery
A two-week revision and finishing window allowing for client feedback, refinements and final colour grading.
While the full two-week period is reserved to accommodate multiple rounds of feedback if required, final delivery may occur earlier if the assets are approved ahead of schedule.
Our Approach
Experience That Goes Beyond the Camera
Great destination filmmaking requires more than beautiful cinematography. It requires an understanding of how to translate a place into an experience that audiences can feel, creating moments that build desire, curiosity and an emotional connection with the destination.
Our approach combines strong creative direction with the technical expertise to execute ambitious productions in challenging environments. From the initial story and casting through to cinematography, sound, editing and colour, every element is considered as part of one cohesive creative vision.
For Villa Park, this means capturing more than the physical beauty of the Residence and its surroundings. We'll focus on the people, interactions, atmosphere and small moments that make the experience distinctive, creating a campaign that feels genuine, aspirational and alive.